About Us

Welcome to Direct Pool Supplies, Australia's most trusted and premier supplier for all your pool and spa needs. With a proud history spanning over two decades, we have earned a stellar reputation for our dedication to quality, exceptional customer service, over 10,000 products and unmatched expertise. We are a part of the Australian Pool and Spa Holdings conglomerate, which has allowed us to expand our reach and continue to offer the best in pool supplies.  

Our retail network consists of 8 strategically located stores across Australia, each one fully stocked and managed by our highly skilled and knowledgeable pool professionals. These industry experts are always at your disposal, equipped with deep expertise to offer the most fitting advice for your unique pool needs.  

  Our journey over the years has not just been about expansion, but also about ensuring our valued customers have the best services at their fingertips. This is why we've developed a national pool servicing department to service and maintain your pools and spas. We provide a seamless, cost effective and efficient service to keep your pools sparkling and safe.   

We are thrilled to announce that we have extended our services to New Zealand, launching a dedicated website for our neighbors. This new development signifies our ongoing commitment to provide a superior service to more customers and ensuring that they have access to top-notch pool supplies at astonishingly low prices. Our New Zealand website is aimed at providing you with everything you need, from quality pool and spa equipment, spare parts, essential chemicals, and even expert advice.    

At Direct Pool Supplies, our mission is simple: to provide our customers with superior products and services that will make pool and spa ownership a delightful experience. As your trusted pool store, we are dedicated to upholding our legacy of excellence, innovation, and integrity. We warmly invite you to be part of our community. Thank you for choosing Direct Pool Supplies, where quality meets value.

Our Timeline 

The Beginnings (Early 2000s)

  • Foundation in Cardiff, Newcastle, NSW: Our story began over two decades ago in the heart of Newcastle. Direct Pool Supplies was born out of a passion for bringing the best in pool and spa equipment to our community.

First Major Milestone (2013)

  • Joining Forces with Warners Bay Pool Shop: In 2013, we expanded our horizons by amalgamating with Warners Bay Pool Shop, marking our first significant step towards regional growth.

A New Era (2020)

  • Acquisition by Australian Pool and Spa Co.: The year 2020 was a landmark moment for us. Joining the Australian Pool and Spa Co. family, we embarked on an ambitious journey to broaden our reach and services.
  • Launch of Pool Service 2 U: Recognizing the need for reliable pool servicing, we introduced Pool Service 2 U in Newcastle, bringing expert pool care right to your doorstep.

Expanding to Canberra (2021)

  • Welcoming Canberra Stores: In 2021, we made a significant leap by acquiring Cool Pools of Canberra, with locations in Chapman and Belconnen, ACT. This expansion allowed us to serve a broader community with our expertise.

Growth Continues (2022)

  • Further Expansion on the Gold Coast and Taree: 2022 saw us growing further with the acquisition of Active Pool Supplies in Runaway Bay and Bundall on the Gold Coast, QLD, and Essential Pools in Taree, NSW. Each addition brought unique strengths and deepened our expertise in the pool and spa industry.

Sydney Expansion (2023)

  • Sydney's Best Pool Service Joins Us: In 2023, we welcomed Sydney's Best Pool Service, with locations in Epping and Baulkham Hills, Sydney, NSW, into our family.
  • Service Expansion: Pool Service 2 U now operates in Sydney, Newcastle, Lake Macquarie, Taree, Canberra, and the Gold Coast, ensuring that a professional pool service is always within your reach.

Store Rebrand (2024) and Looking Ahead

  • Stores come under one name: Throughout January 2024 we celebrate the rebranding of our local stores. Our stores are now under one singular name - Direct Pool Supplies

Your Trusted Pool and Spa Partner: As we continue our journey, our commitment to providing top-quality products and services only grows stronger. With plans for further expansion and innovation, we're excited to dive into the future with you!


Why Choose Direct Pool Supplies?

  • Two Decades of Expertise: We bring over 20 years of industry experience to your pool and spa.
  • A Symphony of Skills: Each of our locations contributes a unique set of skills and expertise, offering you the full range of top-quality pool and spa solutions.
  • Seamless Shopping Experience: Whether you shop online or visit one of our stores, expect a consistent, high-quality experience.
  • Comprehensive Care: From equipment to expert servicing, we're here to ensure your pool and spa needs are met with care backed by warranties